Background:
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Post-COVID-19 restrictions, musician Raghu Dixit needed to remain relevant despite reduced live performances. His challenge was to maintain engagement and grow his audience digitally.

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Strategy:
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Content Innovation: We transitioned Raghu from live concerts to digital content, embracing covers, collaborations, and trending audio challenges to maximize relevance and visibility.
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Engagement Boosting Techniques: Utilized trending content formats validated for high engagement, focusing on enhancing viewer interaction even in the absence of live content.

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Results:

This shift not only retained but also expanded his digital footprint, increasing his Instagram engagement from 0.62% to 1.98% and follower count from 238K to 292K in just two months.